STANLEY® Becomes Global Extreme Sports Sponsor
A new global collaboration with
EXTREME will see STANLEY, the high- performance tools brand, sponsoring three of the most exhilarating of international action sports:
skateboarding, Freeride Mountain Biking (FMB) and BMX.
STANLEY is passionate about helping people to excel, and giving them the tools that allow them to perform to the best of their abilities at all times. With
high profile competitions taking place throughout 2016, STANLEY tools will be dispatched to the athletes and their teams for the maintenance and tuning
of essential equipment, including the athletes’ own skateboards and bikes—keeping them in top condition during the events.
Throughout the year, STANLEY content will be featured on EXTREME and its social channels, engaging with more than 2.4 million fans. A series of exclusive extreme sports blog posts will also appear on STANLEY’s own digital channels, giving STANLEY followers an exclusive insight into the unmissable action, plus news and developments from the participants themselves.
Supporting athletes from professional to grass roots level, STANLEY will be sponsoring US Skateboarder Dan Garb, UK MTB athlete, Freddy Pulman, as well as exciting, up-and-coming stars:
Portuguese MTB favourite, Fábio Gil, talented UK BMX rider, Tom Isted, and US-based skateboarding contender, Andrew Miller.